THE CURRY ONE STORY

THE CURRY ONE STORY

photo: c/o Foot Locker

Stephen Curry’s first signature shoe was inspired by his journey, playing style, and love of the game.

Stephen Curry is a perfectionist at everything. And while he was collaborating with Under Armour in creating his first signature basketball shoe Curry One he was going after perfection only.

Inspired by Stephen Curry`s journey from unwanted college recruit to NBA`s Most Valuable Player, the Curry One shoe`s sharp design reflects Steph`s playing style and love of the game.

“To be part of this process and to see the Curry One come to life is a dream come true,” says Curry. “What makes this experience so meaningful is that the shoe represents the belief I have in myself and the belief of my family, close friends, teammates and coaches that’s driven me to get better and led me to where I am today.”

Curry One Innovation
The Curry One’s technology is engineered for the game’s most “unguardable” player. Two new innovations, Charged Cushioning and Anafoam, provide Stephen with performance benefits that his game demands.

Charged Cushioning: The ultimate advancement in energy. The new cushioning system absorbs impact and converts it into a responsive burst to give your first step and change of direction unmatched explosiveness.

Anafoam: After studying a pressure map of the foot to identify where to distribute support, EVA foam and mesh were molded together to anatomically fit essential pressure points.

Additional performance benefits include:

  • An external heel counter that eliminates sliding and keeps your foot locked in place.
  • A midfoot TPU shank underfoot for maximum stability.
  • A multi-directional herringbone outsole delivering superior traction and control.
  • A padded mesh tongue with synthetic suede offering protection and increased breathability.

Each Colorway Tells a Story
The colors tell their own story about Stephen’s life on and off the court. The “Home” and “Away” colorways represent his love for the Bay area, his team and their fans. The Curry One “Home” features a Royal upper with Taxi and White accents. The Curry One “Away” has a Black upper with Taxi accents and a Camo print.

Additional launch colorways, “The Underdog,” “Candy Reign,” and “Father to Son,” tell their own unique stories that define Stephen as a husband, father, son, brother and on court game-changer.

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photo: c/o Under Armour

Signature Finishes
Stephen’s journey comes to life through the intimate and personal design details of his signature shoe, including:

  • Each colorway is adorned with the SC30 logo. The duality of this logo represents who Stephen is on the court and off. The number 30 runs deep in his family and is a nod to his father who wore the number during his career.
  • The “Home” and “Away” colors feature the quote “I CAN DO ALL THINGS” on the inside tongue. The lace loop at the bottom of the tongue has “4:13,” representing one of Stephen’s favorite Bible verses, Philippians 4:13, that reads: “I can do all things through him who strengthens me.”
  • Lace tips on the “Home and Away” feature respectively the acronym “MMTB” for “Make My Team Better,” and “LEAD.”